Brickellia incana is a North American species of flowering plant in the daisy family known by the common name woolly brickellbush. It is native to the Mojave Desert and Sonoran Desert in the southwestern United States, in California, Nevada, and Arizona. Brickellia incana is a shrub growing in a spherical clump on the sandy desert floor, 40 centimeters to 1 meter tall. The leaves are gray-green to white with a thin coat of woolly fibers, oval in shape and up to 3 centimeters long.