Echinacea paradoxa (Bush's purple coneflower, Yellow Coneflower) is a North American species of flowering plant in the sunflower family. It is native to southern Missouri, Arkansas, and south-central Oklahoma, with one isolated population reported from Montgomery County in eastern Texas. It is listed as threatened in Arkansas. Echinacea paradoxa is a perennial herb up to 90 cm (3 feet) tall. One plant can produce several flower heads, each with white, pink, or yellow ray florets and pink or yellow disc florets.