Amaranthus hypochondriacus is an ornamental plant commonly known as Prince-of-Wales feather or prince's-feather. Originally endemic to Mexico, it is called quelite, blero and quintonil in Spanish. In Africa, like many other species in the family Amaranthaceae, it is valued as source of food. In temperate regions it is cultivated as a half-hardy annual. Numerous cultivars have been selected, of which 'Green Thumb' and 'Pygmy Torch' have gained the Royal Horticultural Society's Award of Garden Merit.