Verticordia apecta, commonly known as scruffy verticordia or Hay River featherflower, is a flowering plant in the myrtle family, Myrtaceae and is endemic to the south-west of Western Australia. It is a slender shrub with linear lower stem leaves, narrow elliptic upper stem leaves and elliptic to egg-shaped leaves near the flowers. There are only a few flowers in the upper leaf axils on relatively long stalks and the sepals are deep pink with fine, white fringes.