Alyogyne huegelii is a flowering plant found in the Southwest botanical province of Western Australia, extending along its entire coastline. A large flowered shrub, the species favours the sands of coastal shrublands and heath. The large flower, highly variable in colour, is similar to that of Hibiscus. It was previously placed in that genus, and is commonly named Lilac Hibiscus. It is widely cultivated as a flowering plant for the garden, the varieties and cultivars previously published are no longer formally recognised.