Echium wildpretii is a species of flowering plant in the family Boraginaceae. It is an herbaceous biennial plant that grows up to 3 m (10 ft) in height. The nominal subspecies is endemic to the island of Tenerife, and is found mainly in Las Cañadas del Teide. The subspecies E. wildpretii subsp. trichosiphon occurs at high altitudes on La Palma. The common names are tower of jewels, red bugloss, Tenerife bugloss or Mount Teide bugloss. The Spanish name for this plant is tajinaste rojo.