Brachyglottis elaeagnifolia is a species of flowering plant in the aster family, Asteraceae. It is endemic to New Zealand, where it is limited to the North Island. This is a shrub growing up to 3 meters tall. The branches are grooved and the smaller branches and petioles are coated in whitish or pale brownish hairs. The leathery leaves are widely lance-shaped to oblong and up to 9 centimeters long. The upper surfaces are shiny and hairless and the undersides have silvery whitish or brownish hairs. The inflorescence is a panicle of woolly flower heads containing disc florets. The fruit is an achene 1 to 2 millimeters long with a pappus of barbed white hairs up to 5 millimeters long.