Masdevallia veitchiana, (pronounced "veech-e-anna") also known as Veitch's masdevallia or king of the masdevallias, is a species of the Masdevallia genus of orchids. The plant is found in the wild in northwestern Peru, where it is known as gallo-gallo, meaning "rooster" after the rooster-like red comb, crest and wattles of the flower. and Colombia. The plant was named in honour of Harry Veitch, of the Veitch Nurseries family, by whose plant-hunters it was discovered in 1867, and who imported, cultivated, and first flowered this species.