The Armenian cochineal (Porphyrophora hamelii (Brandt)), also known as the Ararat cochineal or Ararat scale, is a scale insect indigenous to the Ararat plain and Aras (Araks) River valley in the Armenian Highlands. It was formerly used to produce an eponymous crimson carmine dyestuff known in Armenia as vordan karmir (Armenian: որդան կարմիր, literally "worm's red") and historically in Persia as kirmiz. The species is critically endangered within Armenia.