Neocinnamomum (新樟属, xin zhang shu) is a genus of flowering plants belonging to the family Lauraceae. They are evergreen shrubs or small trees, indigenous to Bhutan, China, India, Indonesia (Sumatra), Myanmar, Nepal, Thailand, and Vietnam. Neocinnamomum require a warm and wet climate with no extremes of heat and cold. They occupy mid to high elevations and montane laurel forests. Neocinnamomum mekongense is a species that grows in the mountains north of Dali, China. It is popular with butterflies, which possibly are attracted by secretions from extrafloral nectaries.