Cineraria is a genus of flowering plants in the sunflower family, native primarily to southern Africa with a few species farther north. The genus includes herbaceous plants and small subshrubs. In the past, the genus was commonly viewed in a broader sense including a number of species from the Canary Islands and Madeira which are now transferred to the genus Pericallis, including the florist's cineraria (Pericallis x hybrida). The uses for Cineraria include topical application for the treatment of cataracts.