The genus Helichrysum /hɛlᵻˈkraɪsəm/ consists of an estimated 600 species, in the sunflower family (Asteraceae). The type species is Helichrysum orientale. The name is derived from the Greek words ἑλίσσω (helisso, to turn around) and χρῡσός (chrysos, gold). Their leaves are oblong to lanceolate. They are flat and pubescent on both sides. The bristles of the pappus are scabrous, barbellate, or plumose. Several species are grown as ornamental plants, and for dried flowers. When cut young and dried, the open flowers and stalks preserve their colour and shape for long periods.